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Old 01-22-2004, 10:26 PM
Ralph Malph
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Default Re: xilinx 70% tracking rule

Peter Alfke wrote:
>
> Strong words, Rudi !
> But unless you can substantiate your claims, we will ignore them as your
> kind of BS.
> I am an engineer, and I do not make marketing claims, and neither do I
> publish 80% nonsense and 15% lies.


I am not looking to get into this argument, but certainly there are lies
that marketing tells. I caught Linear Tech in an outright lie in an ad
that claimed a switcher could be built in a certain amount of board
space. I called and asked for info on that design and was told that
there *was no design*. It was a number that no one could even explain
how they came up with.

Closer to home is the ever present lie in the Xilinx data sheets about
logic cell count. The last time I checked, counting involved actually
counting things. Xilinx seems to think that counting logic cells
involves counting and then multiplying by 1.125.

This may be a small case, but so much of what semi companies put out in
ads and in literature is clearly hyped. You may not like it as an
engineer, but it is the truth.
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