Design, Develop, Differentiate in Embedded Software! - Munich, DE

Start: Jun 3 2008 - 12:30pm

End: Jun 3 2008 - 6:00pm

Timezone: Etc/GMT-8

Where:

Munich, DE

Event/Conference Information URL:

This
half-day event is the perfect opportunity for you to learn about the
challenges affecting the whole embedded software design cycle and how
your development timescales and costs can be reduced when instantiating
your design on leading hardware platforms. There is an opportunity to
network with your peers and to discuss the main issues with industry
experts from Atmel, Freescale and Mentor Graphics.

Agenda

Time	Session	Abstract
12:30	Registration, lunch, demos
13:30	Welcome and introduction
13:50	Design your system by building on pre-validated, optimized, out of the box solutions	Software development is a complex process with many steps carried out serially. This session explores the tools available and the levels of software abstraction which allow developers to drastically reduce the overall timescale of projects by enabling parallel development of critical phases.
14:35	Develop your solution to target leading silicon vendors hardware platforms	As processor systems become more complex, developers spend a lot of their time supporting new hardware features such as graphics accelerators or efficient bus structures instead of using their resources to differentiate their product. This session explores how Platform Solutions, incorporating Nucleus OS unlocks the full power of the silicon from leading semiconductor companies.
15:05	Break
15:25	Compelling ‘smart’ user interfaces	Atmel will present a hardware & software platform for the rapid development of smart user interfaces. Built upon Atmel's AT91SAM9RL ARM9-based microcontroller running Mentor's Nucleus OS, the combined platform provides application developers with a palette of ready-to-use building blocks for generating compelling graphical user interfaces. It removes the risk and significantly reduces the development time of producing rich GUI experiences for the end user.
15:45	Making the most of multimedia in your i.MX31 application processor design	Freescale Semiconductor is pleased to partner with Mentor Graphics on their seminar series and will be providing a brief introduction to the i.MX31 multimedia applications processor which represents the next step in low-power, high performance application processors for use in feature rich mobile phones, portable media players, mobile gaming machines and other modern digital devices requiring high performance and low power. The i.MX31 applications processor combined with Mentor Graphics Nucleus OS and a flexible UI provides a unique and complete platform solution for a wide array of consumer products.
16:05	Differentiate your products with a compelling, flexible UI combined with well proven OS	The convergence of products and expectation of rich multimedia experiences that cell phone users take for granted has led to a revolution in traditional product design. This session explores how a compelling UI, combined with Nucleus which has the power and flexibility of an OS with the performance, footprint and determinism of an RTOS, can reduce timescales and lower BOM costs.
16:50	Closing remarks
17:05	Cocktails, demos, open discussion